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Área do Utilizador

Tourism Management

About the course

About the course content

Curricular structure

1st Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
6314-31821714 - Comportamento do Consumidor - 32 - - 6
6314-31821718 - Estudos de Mercado - 32 - - 6
6314-31821715 - Marketing Digital - 16 16 - 6
6314-31821717 - Marketing Relacional - 32 - - 6
6314-31821716 - Metodologias de Investigação Aplicadas ao Marketing - 16 16 - 6
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

1st Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
6314-31821719 - Análise de Dados - 16 16 - 6
6314-31821723 - Gestão das Redes Sociais - 16 16 - 6
6314-31821721 - Gestão e Avaliação de Projetos - 32 - - 6
6314-31821722 - Marketing Internacional - 32 - - 6
6314-31821720 - Tecnologias e Sistemas de Informação em Marketing - 16 16 - 6
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

2nd Year - Anual Contact hours  
Course unit T TP PL O ECTS
6314-31821724 - Dissertação/Projeto/Estágio - - - 78 60
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

Scientific areas

Areas ECTS
Management 6
Computer Science 6
Marketing 96
Mathematics 6
Psychology 6
Total 120

Code

9314

Department

Management Department

Degree

Mestre

Registry

Initial registry:
R/A-Cr 118/2010 from 25-08-2010
Changes registry:
R/A-Cr 118/2010/AL01 from 05-01-2017
R/A-Cr 118/2010/AL02 de 20-12-2024

Duration

2 year(s)

Regime

Daytime

Course director

Joaquim Antunes

Course Secretariat

Departamento de Gestão:  dgest@estgv.ipv.pt
Telefone: +351 232 480 597