Marketing

About the course

About the course content

Curricular structure

1st Year - 1st Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
6003-31821054 - Data Analysis	-	16	16	16	6
6003-3182458 - Consumer Behaviour	-	32	-	14	5
6003-31821053 - Statistics Applied to Marketing	-	16	16	14	5
6003-31821051 - Globalization and Emerging Markets	-	32	-	12	4
6003-31821052 - Market Research	-	32	-	16	6
6003-31821055 - Marketing Technologies and Information Systems	-	16	16	14	4
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

1st Year - 2nd Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
6003-31821057 - On-line Market Research	-	16	16	14	5
6003-3182328 - Project Management and Evaluation	-	32	-	14	6
6003-31821056 - International Marketing	-	32	-	14	5
6003-31821058 - Relationship Marketing and Customer Relationship Management	-	16	16	16	5
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

2nd Year - 1st Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
6003-3182528 - Project Work/Professional Work Placement	-	32	-	54	39
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

Scientific areas

Areas	ECTS
Economy	4
Management	6
Computer Science	9
Marketing	55
Mathematics	11
Psychology	5
Total	90

Code

M394

Department

Management Department

Degree

Mestre

Registry

Duration

1,5 year(s)

Regime

Evening

Course director

Suzanne Fonseca Amaro

Course Secretariat

Secretariado do Departamento de Gestão, Dra. Lurdes Duarte Patrício ou Dra. Natália Figueiredo.
Telefone 232480597, Fax 232424651 ou e-mail: lurdesduarte@estv.ipv.pt ou nafi@estv.ipv.pt