ESAV Ir para a Homepage

Área do Utilizador

Marketing

About the course

About the course content

Saber mais sobre o curso de Marketing

Curricular structure

1st Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
9205-31821178 - Economics and Society 19,5 39 - - 5
9205-31821177 - Business English I - 39 - - 4
9205-31821176 - Principles of Management 19,5 39 - - 5
9205-318271 - Introduction to Marketing 19,5 39 - - 6
9205-31821179 - Mathematics Applied to Marketing 19,5 39 - - 6
9205-3182364 - Information Systems for Business Management - - 39 - 4
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

1st Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
9205-3182458 - Consumer Behaviour 19,5 39 - - 6
9205-31821283 - Law Applied to Marketing - 39 - - 4
9205-31821053 - Statistics Applied to Marketing 19,5 39 - - 5
9205-31821194 - Sales Force and Commercial Negotiation 19,5 19,5 19,5 - 6
9205-31821180 - Business English II - 39 - - 4
9205-31821181 - Fundamentals of Accounting 19,5 39 - - 5
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

2nd Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
9205-31821185 - Advances in Marketing - 39 - - 4
9205-3182371 - Promotion - 19,5 39 - 5
9205-31821183 - Creativity and Innovation - 19,5 19,5 - 4
9205-31821184 - Design and Modelling - 19,5 39 - 6
9205-3182597 - Services Marketing - 19,5 39 - 5
9205-31821190 - Multimedia Production I - - 58,5 - 6
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

2nd Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
9205-31821186 - Branding - 19,5 19,5 - 4
9205-31821188 - Distribution and Merchandising - 19,5 39 - 5
9205-31821612 - Production and Materials Management - 19,5 39 - 6
9205-31821613 - Logistic and Operational Management - 19,5 19,5 - 4
9205-31821191 - Multimedia Production II - - 58,5 - 6
9205-31821187 - Advertising - 19,5 39 - 5
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

3rd Year - 1st Semester Contact hours  
Course unit T TP PL O ECTS
9205-31821174 - Entrepreneurship - 39 - - 4
9205-3182369 - Market Research - 19,5 39 - 6
9205-31821523 - Digital Marketing - 19,5 39 - 6
9205-31821193 - Sensorial Marketing - 19,5 19,5 - 5
9205-31821170 - International Business - 19,5 39 - 5
Option I 4
 9205-31821196 - Event Marketing - 39 - - 4
 9205-31821197 - Sector Marketing - 39 - - 4
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

3rd Year - 2nd Semester Contact hours  
Course unit T TP PL O ECTS
9205-31821195 - Funding and Investment Decisions - 39 - - 4
Option II 4
 9205-3182154 - Corporate Strategy - 39 - - 4
 9205-31821611 - Quality Management and Certification - 39 - - 4
Option III 13
 9205-3182185 - Work Placement - - - 19,5 13
 9205-3182179 - Project Work - 19,5 - 19,5 13
Free Option I 4
9205-3182943 - Human Resources 19,5 39 - - 5
T - Theoretical;  TP - Theoretical and Practical;  PL - Practical and laboratorial;  O - Other types

Scientific areas

Areas ECTS
Law 4
Management 53
Foreign Languages 8
Marketing 67
Mathematics 11
Information Technology 12
(*) Areas of optional course units 25
Total 180

(*) Areas of optional course units ECTS
e 8
a 34

Code

9205

Department

Management Department

Degree

Licenciado

Registry

Initial registry:
R/A-Ef 732/2011 from 18-03-2011
Changes registry:
R/A-Ef 732/2011/AL01 from 11-07-2019

Duration

3 year(s)

Regime

Daytime

National entrance exams

One of the following: 04 Economy
16 Mathematics
18 Portuguese

Course director

Bruno Emanuel Morgado Ferreira

Course Secretariat

Departamento de Gestão: dgest@estgv.ipv.pt
Telefone: +351 232 480 597