Marketing

About the course

About the course content

Curricular structure

1st Year - 1st Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
9205-31821178 - Economics and Society	19,5	39	-	-	5
9205-31821177 - Business English I	-	39	-	-	4
9205-31821176 - Principles of Management	19,5	39	-	-	5
9205-318271 - Introduction to Marketing	19,5	39	-	-	6
9205-31821179 - Mathematics Applied to Marketing	19,5	39	-	-	6
9205-3182364 - Information Systems for Business Management	-	-	39	-	4
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

1st Year - 2nd Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
9205-3182458 - Consumer Behaviour	19,5	39	-	-	6
9205-31821283 - Law Applied to Marketing	-	39	-	-	4
9205-31821053 - Statistics Applied to Marketing	19,5	39	-	-	5
9205-31821194 - Sales Force and Commercial Negotiation	19,5	19,5	19,5	-	6
9205-31821180 - Business English II	-	39	-	-	4
9205-31821181 - Fundamentals of Accounting	19,5	39	-	-	5
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

2nd Year - 1st Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
9205-31821185 - Advances in Marketing	-	39	-	-	4
9205-3182371 - Promotion	-	19,5	39	-	5
9205-31821183 - Creativity and Innovation	-	19,5	19,5	-	4
9205-31821184 - Design and Modelling	-	19,5	39	-	6
9205-3182597 - Services Marketing	-	19,5	39	-	5
9205-31821190 - Multimedia Production I	-	-	58,5	-	6
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

2nd Year - 2nd Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
9205-31821186 - Branding	-	19,5	19,5	-	4
9205-31821188 - Distribution and Merchandising	-	19,5	39	-	5
9205-31821612 - Production and Materials Management	-	19,5	39	-	6
9205-31821613 - Logistic and Operational Management	-	19,5	19,5	-	4
9205-31821191 - Multimedia Production II	-	-	58,5	-	6
9205-31821187 - Advertising	-	19,5	39	-	5
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

3rd Year - 1st Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
9205-31821174 - Entrepreneurship	-	39	-	-	4
9205-3182369 - Market Research	-	19,5	39	-	6
9205-31821523 - Digital Marketing	-	19,5	39	-	6
9205-31821193 - Sensorial Marketing	-	19,5	19,5	-	5
9205-31821170 - International Business	-	19,5	39	-	5
Option I					4
9205-31821196 - Event Marketing	-	39	-	-	4
9205-31821197 - Sector Marketing	-	39	-	-	4
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

3rd Year - 2nd Semester	Contact hours
Course unit	T	TP	PL	O	ECTS
9205-31821195 - Funding and Investment Decisions	-	39	-	-	4
Option II					4
9205-3182154 - Corporate Strategy	-	39	-	-	4
9205-31821611 - Quality Management and Certification	-	39	-	-	4
Option III					13
9205-3182185 - Work Placement	-	-	-	19,5	13
9205-3182179 - Project Work	-	19,5	-	19,5	13
Free Option I					4
9205-3182943 - Human Resources	19,5	39	-	-	5
T - Theoretical; TP - Theoretical and Practical; PL - Practical and laboratorial; O - Other types

Scientific areas

Areas	ECTS
Law	4
Management	53
Foreign Languages	8
Marketing	67
Mathematics	11
Information Technology	12
(*) Areas of optional course units	25
Total	180

(*) Areas of optional course units	ECTS
e	8
a	34

Code

9205

Department

Management Department

Degree

Licenciado

Registry

Initial registry:
R/A-Ef 732/2011 from 18-03-2011
Changes registry:
R/A-Ef 732/2011/AL01 from 11-07-2019

Duration

3 year(s)

Regime

Daytime

National entrance exams

One of the following sets:
17 Math. Appl. to Social Sciences
18 Portuguese
or
09 Geography
13 English
or
09 Geography
18 Portuguese
or
11 History
18 Portuguese
or
13 English
18 Portuguese
or
04 Economics
13 English

Course director

Bruno Emanuel Morgado Ferreira

Course Secretariat

Departamento de Gestão: dgest@estgv.ipv.pt
Telefone: +351 232 480 597