{"id":81142,"date":"2024-07-16T11:34:28","date_gmt":"2024-07-16T11:34:28","guid":{"rendered":"https:\/\/estgv.ipv.pt\/courses\/bachelor-courses\/marketing\/"},"modified":"2025-06-27T11:47:22","modified_gmt":"2025-06-27T11:47:22","slug":"marketing","status":"publish","type":"page","link":"https:\/\/estgv.ipv.pt\/en\/courses\/bachelor\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.26.1″ _module_preset=”bc523506-4b20-45cf-b769-26975287a9a2″ background_image=”https:\/\/estgv.ipv.pt\/wp-content\/uploads\/sites\/11\/2024\/07\/Marketing.jpg” global_colors_info=”{}”][et_pb_row _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”270d0b4b-de89-48b2-8f1d-a6dfcc0e1ae1″ global_colors_info=”{}”]<\/p>\n

Marketing<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#F2F2F2″ custom_padding=”0px||0px||true|false” sticky_position=”top” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”314cb756-9348-4d04-bfa4-5c9feadb7046″ max_width=”1920px” custom_padding=”0px|10%|0px|10%|true|true” global_colors_info=”%91%93″][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” border_width_bottom=”1px” border_color_bottom=”#2B2E34″ global_colors_info=”{}”][et_pb_menu menu_id=”32″ module_class=”ipv-page-submenu” _builder_version=”4.26.1″ _module_preset=”default” menu_text_color=”#2B2E34″ menu_font_size=”16px” menu_line_height=”24px” background_color=”RGBA(255,255,255,0)” custom_padding=”5px||5px||true|false” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.26.1″ _module_preset=”584469c9-ab38-4500-be13-31a8310d2440″ global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-wrap: wrap;||flex-direction: row;” custom_css_main_element_phone=”display: flex;||flex-wrap: wrap;||flex-direction: row;”][et_pb_column type=”2_3″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 2;||margin-top: 50px;” custom_css_main_element_phone=”order: 2;||margin-top: 50px;”][et_pb_text _builder_version=”4.26.1″ _module_preset=”3892d137-1dc7-45d0-9763-6247f13c974b” global_colors_info=”{}”]<\/p>\n

About the course<\/h2>\n

About the course content<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/estgv.ipv.pt\/wp-content\/uploads\/sites\/11\/2024\/07\/MKT-scaled.jpg” alt=”Saber mais sobre o curso de Marketing” title_text=”Marketing” url=”https:\/\/dep.estgv.ipv.pt\/departamentos\/dgest\/oferta-formativa\/licenciaturas\/marketing\/” url_new_window=”on” _builder_version=”4.26.1″ _module_preset=”default” width=”50%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_toggle title=”Curricular structure” _builder_version=”4.27.4″ _module_preset=”506777fd-6f54-44cf-8019-cc8d330605f6″ custom_margin=”0px||-1px||false|false” global_colors_info=”{}”]<\/p>\n\n \r\n \r\n \r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
1st Year - 1st Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821178 - Economics and Society<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821177 - Business English I<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821176 - Principles of Management<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-318271 - Introduction to Marketing<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821179 - Mathematics Applied to Marketing<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182364 - Information Systems for Business Management<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n -<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
1st Year - 2nd Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-3182458 - Consumer Behaviour<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821283 - Law Applied to Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821053 - Statistics Applied to Marketing<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821194 - Sales Force and Commercial Negotiation<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821180 - Business English II<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821181 - Fundamentals of Accounting<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
2nd Year - 1st Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821185 - Advances in Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182371 - Promotion<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821183 - Creativity and Innovation<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821184 - Design and Modelling<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182597 - Services Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821190 - Multimedia Production I<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n -<\/td>\r\n 58,5<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
2nd Year - 2nd Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821186 - Branding<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821188 - Distribution and Merchandising<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821612 - Production and Materials Management<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821613 - Logistic and Operational Management <\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821191 - Multimedia Production II<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n -<\/td>\r\n 58,5<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821187 - Advertising<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \t \t \r\n \t \t \r\n
3rd Year - 1st Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821174 - Entrepreneurship<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182369 - Market Research<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821523 - Digital Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821193 - Sensorial Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821170 - International Business<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
Option I<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n \t \t
 9205-31821196 - Event Marketing<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n\t \t
 9205-31821197 - Sector Marketing<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \t \t \r\n \t \t \r\n \r\n \t \t \r\n \t \t \r\n \r\n \r\n
3rd Year - 2nd Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821195 - Funding and Investment Decisions<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
Option II<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n \t \t
 9205-3182154 - Corporate Strategy<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n\t \t
 9205-31821611 - Quality Management and Certification<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n
Option III<\/td>\r\n 13<\/td>\r\n <\/tr>\r\n \t \t
 9205-3182185 - Work Placement<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 19,5<\/td>\r\n \t\t 13<\/td>\r\n \t\t <\/tr>\r\n\t \t
 9205-3182179 - Project Work<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 19,5<\/td>\r\n \t\t -<\/td>\r\n \t\t 19,5<\/td>\r\n \t\t 13<\/td>\r\n \t\t <\/tr>\r\n
Free Option I<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n
9205-3182943 - Human Resources<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n <\/td>\r\n <\/tr>\r\n <\/table>\r\n\n

[\/et_pb_toggle][et_pb_toggle title=”Scientific areas” _builder_version=”4.27.4″ _module_preset=”506777fd-6f54-44cf-8019-cc8d330605f6″ custom_margin=”0px||-1px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Areas<\/td>\r\n ECTS<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tLaw<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tManagement<\/td>\r\n 53<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tForeign Languages<\/td>\r\n 8<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tMarketing<\/td>\r\n 67<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tMathematics<\/td>\r\n 11<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tInformation Technology<\/td>\r\n 12<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\t(*) Areas of optional course units<\/td>\r\n 25<\/td>\r\n <\/tr>\r\n
Total<\/td>\r\n 180<\/b>\r\n \r\n <\/td>\r\n <\/tr>\r\n <\/td><\/tr>

<\/td><\/tr>\r\n
(*) Areas of optional course units <\/td>\r\n ECTS<\/td>\r\n <\/tr>\r\n
Management<\/td>\r\n 8<\/td>\r\n <\/tr>\r\n
Marketing<\/td>\r\n 34<\/td>\r\n <\/tr>\r\n \r\n <\/table>\r\n\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.26.1″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 1;” custom_css_main_element_phone=”order: 1;”][et_pb_text _builder_version=”4.27.4″ _module_preset=”d279fb41-c6f4-408c-891c-50541612439b” global_colors_info=”{}”]<\/p>\n

Code<\/h3>\n\n9205\n

Department<\/h3>\n\nManagement Department\n

Degree<\/h3>\n\nLicenciado\n

Registry<\/h3>\n\n\r\n\tInitial registry:
\r\n\tR\/A-Ef 732\/2011 from 18-03-2011
\r\n\tChanges registry:
\r\n\tR\/A-Ef 732\/2011\/AL01 from 11-07-2019\r\n\n

Duration<\/h3>\n\n3 year(s)\n

Regime<\/h3>\n\nDaytime\n

National entrance exams<\/h3>\n\n\r\n\tOne of the following sets:\r\n
\r\n\t04 Economics\r\n
\r\n\tou\r\n
\r\n\t16 Math\r\n
\r\n\tou\r\n
\r\n\t09 Geography
\r\n\t18 Portuguese\r\n
\r\n\tou\r\n
\r\n\t11 History
\r\n\t18 Portuguese\r\n
\r\n\tou\r\n
\r\n\t13 English
\r\n\t18 Portuguese\r\n
\r\n\tou\r\n
\r\n\t04 Economics
\r\n\t13 English\r\n
\r\n\tou\r\n
\r\n\t17 Math. Appl. to Social Sciences
\r\n\t18 Portuguese\r\n
\r\n\tou\r\n
\r\n\t09 Geography
\r\n\t13 English\r\n\n

Course director<\/h3>\n\nBruno Emanuel Morgado Ferreira\n

Course Secretariat<\/h3>\n\n\r\n\tDepartamento de Gestão: dgest@estgv.ipv.pt<\/a>\r\n
\r\n\tTelefone: +351 232 480 597\r\n\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

MarketingAbout the course About the course content\n \r\n \r\n \r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
1st Year - 1st Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821178 - Economics and Society<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821177 - Business English I<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821176 - Principles of Management<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-318271 - Introduction to Marketing<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821179 - Mathematics Applied to Marketing<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182364 - Information Systems for Business Management<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n -<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
1st Year - 2nd Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-3182458 - Consumer Behaviour<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821283 - Law Applied to Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821053 - Statistics Applied to Marketing<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821194 - Sales Force and Commercial Negotiation<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821180 - Business English II<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821181 - Fundamentals of Accounting<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
2nd Year - 1st Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821185 - Advances in Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182371 - Promotion<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821183 - Creativity and Innovation<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821184 - Design and Modelling<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182597 - Services Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821190 - Multimedia Production I<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n -<\/td>\r\n 58,5<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
2nd Year - 2nd Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821186 - Branding<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821188 - Distribution and Merchandising<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821612 - Production and Materials Management<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821613 - Logistic and Operational Management <\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821191 - Multimedia Production II<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n -<\/td>\r\n 58,5<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821187 - Advertising<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \t \t \r\n \t \t \r\n
3rd Year - 1st Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821174 - Entrepreneurship<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-3182369 - Market Research<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821523 - Digital Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 6<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821193 - Sensorial Marketing<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 19,5<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
9205-31821170 - International Business<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 19,5<\/td>\r\n 39<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
Option I<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n \t \t
 9205-31821196 - Event Marketing<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n\t \t
 9205-31821197 - Sector Marketing<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \t \t \r\n \t \t \r\n \r\n \t \t \r\n \t \t \r\n \r\n \r\n
3rd Year - 2nd Semester<\/b><\/td>\r\n\t\t\t\t \r\n\t\t\t\t\tContact hours<\/td>\r\n\t\t\t\t  <\/td>\r\n <\/tr>\r\n
Course unit<\/td>\r\n\t\t\t\t\t T<\/td>\r\n TP<\/td>\r\n PL<\/td>\r\n O<\/td>\r\n\t\t\t\t ECTS<\/td>\r\n\t\t\t\t\t \r\n <\/tr>\r\n \r\n
9205-31821195 - Funding and Investment Decisions<\/a><\/td>\r\n\t\t\t\t\t -<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 4<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
Option II<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n \t \t
 9205-3182154 - Corporate Strategy<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n\t \t
 9205-31821611 - Quality Management and Certification<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 39<\/td>\r\n \t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 4<\/td>\r\n \t\t <\/tr>\r\n
Option III<\/td>\r\n 13<\/td>\r\n <\/tr>\r\n \t \t
 9205-3182185 - Work Placement<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t -<\/td>\r\n \t\t -<\/td>\r\n \t\t 19,5<\/td>\r\n \t\t 13<\/td>\r\n \t\t <\/tr>\r\n\t \t
 9205-3182179 - Project Work<\/a><\/td>\r\n\t\t\t\t\t \t\t -<\/td>\r\n\t\t 19,5<\/td>\r\n \t\t -<\/td>\r\n \t\t 19,5<\/td>\r\n \t\t 13<\/td>\r\n \t\t <\/tr>\r\n
Free Option I<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n
9205-3182943 - Human Resources<\/a><\/td>\r\n\t\t\t\t\t 19,5<\/td>\r\n 39<\/td>\r\n -<\/td> \r\n -<\/td>\r\n 5<\/td>\r\n\t\t\t\t\t <\/tr>\r\n
T<\/b> - Theoretical;  TP<\/b> - Theoretical and Practical;  PL<\/b> - Practical and laboratorial;  O<\/b> - Other types<\/td>\r\n <\/tr>\r\n <\/table>\r\n
\r\n <\/td>\r\n <\/tr>\r\n <\/table>\r\n\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Areas<\/td>\r\n ECTS<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tLaw<\/td>\r\n 4<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tManagement<\/td>\r\n 53<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tForeign Languages<\/td>\r\n 8<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tMarketing<\/td>\r\n 67<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tMathematics<\/td>\r\n 11<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\tInformation Technology<\/td>\r\n 12<\/td>\r\n <\/tr>\r\n
\r\n\t\t\t\t(*) Areas of optional course units<\/td>\r\n 25<\/td>\r\n <\/tr>\r\n
Total<\/td>\r\n 180<\/b>\r\n \r\n <\/td>\r\n <\/tr>\r\n <\/td><\/tr>

<\/td><\/tr>\r\n
(*) Areas of optional course units <\/td>\r\n ECTS<\/td>\r\n <\/tr>\r\n
Management<\/td>\r\n 8<\/td>\r\n <\/tr>\r\n
Marketing<\/td>\r\n 34<\/td>\r\n <\/tr>\r\n \r\n <\/table>\r\nCode \n9205 Department <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":81088,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-81142","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/81142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/comments?post=81142"}],"version-history":[{"count":22,"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/81142\/revisions"}],"predecessor-version":[{"id":83690,"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/81142\/revisions\/83690"}],"up":[{"embeddable":true,"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/pages\/81088"}],"wp:attachment":[{"href":"https:\/\/estgv.ipv.pt\/en\/wp-json\/wp\/v2\/media?parent=81142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}